At NoAlchCo, we hold a deep appreciation for the ways that alcohol brings us together. It is a faithful companion during moments of celebration, and holds a peaceful place for us after a long day of work. However, we also recognize the ways in which alcohol can actually hinder the very joy and peace we seek to gain from it. Our decision to create an alcohol-removed wine was not about denouncing a beloved ritual; but about honoring the ever-evolving relationship we have with it. Rather than relinquishing something sentimental, we sought to redefine it so it could fit into our lives in a healthier way.

During a time of healing her mental, emotional, and physical health, our founder and CEO Yalda Paydar set out to create her favorite beverage without the drawbacks. Cherishing both the taste and the ritual of drinking wine, she embarked on a journey to develop a flavorful, aromatic, and sophisticated alcohol-removed wine—without the headaches.