OUR STORY
During a time of healing her mental, emotional, and physical health, our founder and CEO Yalda Paydar set out to create her favorite beverage without the drawbacks. Cherishing both the taste and the ritual of drinking wine, she embarked on a journey to develop a flavorful, aromatic, and sophisticated non-alcoholic wine—without the headaches.
At NoAlchCo, we hold a deep appreciation for the ways that alcohol brings us together. It is a faithful companion during moments of celebration, and holds a peaceful place for us after a long day of work. However, we also recognize the ways in which alcohol can actually hinder the very joy and peace we seek to gain from it. Our decision to create a non-alcoholic wine was not about denouncing a beloved ritual; but about honoring the ever-evolving relationship we have with it. Rather than relinquishing something sentimental, we sought to redefine an alternative wine so it could fit into our lives in a healthier way.
Whether celebrating a special occasion, savoring a romantic evening, sharing a special gift or simply raising a glass to life, our non-alcoholic wines will be a partner in transforming special moments into cherished memories. Join us as we pave the way to a healthier and more inclusive wine culture where everyone can be captivated by the first sip.